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Mobile Display Ad Spending
Overall
Mobile Ad Spending
Ad Spending per Hour, per Person
Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
by Format
Mobile Ad Spending, by Format
Mobile Ad Spending Growth, by Format
Mobile Ad Spending Share, by Format
Formats
Mobile Display Ad Spending
Mobile Search Ad Spending
Mobile Video Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- December 2024 
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices; includes banners, rich media, sponsorships, video, and ads such as Facebook's Feed Ads and X's Promoted Posts; includes display-oriented formats on social networks, even if triggered by search queries
Additional Note: eMarketer benchmarks its Canada mobile ad spending figures against data from IAB Canada, for which the last full year measured was 2019. Mobile display ad spending includes mobile video gaming from 2015 onward and mobile classifieds, mobile email, and mobile messaging from 2019 onward.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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