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Non-Video Mobile Programmatic Display Ad Spending
Overall
Programmatic Digital Display Ad Spending
Programmatic Video Ad Spending
by Media
Programmatic Digital Out-of-Home Ad Spending
by Device
Programmatic Digital Display Ad Spending, by Device
Programmatic Video Ad Spending, by Device
by Transaction Method
Programmatic Direct Digital Display Ad Spending
Real-Time Bidding (RTB) Ad Spending
Mobile Programmatic Direct Display Ad Spending
Mobile Real-Time Bidding (RTB) Ad Spending
Connected TV
Connected TV Programmatic Display Ad Spending
Non-Video
Non-Video Programmatic Digital Display Ad Spending
Non-Video Mobile Programmatic Display Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2025 
Note: mobile display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes ad spending on tablets; includes advertising that appears before, during or after digital video content in a video player; includes native ads and ads on social networks like Facebook, Snapchat, and X
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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