ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 28, 2025

Gen Zers, Millennials consider beauty products essential

Article |
 Aug 28, 2025

No click, no problem: How retailers can succeed in a zero-click world

Article |
 Aug 28, 2025

Sports and news shift to streaming as linear TV faces tipping point

Article |
 Aug 28, 2025

Revolut takes big step toward expanding in the US

Article |
 Aug 28, 2025

Google's AI summaries lead to far fewer clicks

Article |
 Aug 27, 2025

Google Cloud is developing its own blockchain

Article |
 Aug 27, 2025

How ChatGPT’s 52% referral traffic collapse could reshape SEO

Article |
 Aug 27, 2025

GenAI retail traffic surges 4,700%, reshaping the path to purchase

Article |
 Aug 27, 2025

Google Vids’ AI avatars and transcript tools push video production into self-serve territory

Article |
 Aug 27, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Digital
Overall
Time Spent with Media
Growth in Time Spent with Media by Type
Share of Time Spent with Digital Media
by Device
Time Spent with Desktop/Laptop
Time Spent with Feature Phones
Time Spent with Mobile Devices
Time Spent with Smartphones
Time Spent with Tablets
by Media
Digital
Internet
Magazines
Newspapers
Print
Radio
TV
Among Users of Each Medium
Desktop/Laptop by Users
Mobile by Users
Print by Readers
Radio by Listeners
Tablets by Users
TV by Viewers
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- July 2025 
Note: ages 18+; includes all time spent with internet activities on desktop/laptop computers and digital activities on mobile devices (including offline digital activities, but excluding mobile voice); excludes time spent with video via social networks; excludes Hong Kong
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in China according to the US Census Bureau 2024 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client