Events & Resources
Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Time Spent with Desktop/Laptop
Overall
Source: EMARKETER Forecast, May 2025 - July 2024
Note: ages 18+; includes all time spent with internet activities on desktop/laptop computers and nonmobile devices, regardless of multitasking
Additional Note: Estimates of average time spent with media are based on the total adult population in Germany according to Statistisches Bundesamt (Destatis) data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile device activities. Desktop/laptop includes all internet activities on desktop and laptop computers and other non mobile devices and other non mobile devices. Mobile device includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.