Source: EMARKETER Forecast, May 2025 - June 2024
Note: ages 18+ who use at least once per month; includes all activities on all mobile phones (smartphones and feature phones), except for voice calls on the cellular network; includes VoIP apps or video chat apps such as Skype; includes all time spent with nonvoice mobile activities, regardless of multitasking
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.