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Explore our Research →Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
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Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
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Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
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Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
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Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Digital Ad Spending
Overall
by Media
by Device
Per Hour, per User
Source: EMARKETER Forecast, March 2025 - April 2025
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms
Additional Note: Display ad spending includes banners, rich media, sponsorships, video, and ads such as Facebook's Feed Ads and X's Promoted Posts, and includes display-oriented formats on social networks, even if triggered by search queries. Rich media ad spending includes in-stream and outstream video ads, includes nonvideo ads which feature various levels of interaction (including scrolling, expanding, or clicking within the ad) such as splash screens, pop-up and pop-under ads, daughter windows, interstitials and superstitials, and digital audio ads for all formats mentioned; data prior to 2017 excludes in-stream video ads. Search ad spending includes contextual text links, paid inclusion, and paid listings, and excludes display-oriented formats on social networks, even if triggered by search queries. Video ad spending includes in-stream video ads such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays, includes social network in-stream video ads and outstream video ads, such as native, in-feed (including video ads in the Facebook Feed and X's Promoted Posts), in-article, in-banner, and interstitial video ads; data prior to 2017 excludes outstream video ads. eMarketer benchmarks its Canada digital ad spending figures against data from IAB Canada, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.