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EMARKETER
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Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Overall
Total Media Ad Spending
Total Media Ad Spending, per Person
Total Media Ad Spending, by Media
Total Media Ad Spending Growth, by Media
Total Media Ad Spending Share, by Media
Traditional Media Ad Spending
Traditional Media Ad Spending, by Media
Traditional Media Ad Spending Growth, by Media
by Media
Digital Ad Spending
Magazine Ad Spending
Newspaper Ad Spending
Radio Ad Spending
TV Ad Spending
by Device
Mobile Ad Spending
Per Hour, per User
Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Digital Ad Spending per Hour Spent with Digital Media, per Person
Magazine Ad Spending per Hour Spent with Magazines, per Person
Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
Newspaper Ad Spending per Hour Spent with Newspapers, per Person
Print Ad Spending per Hour Spent with Print, per Person
Radio Ad Spending per Hour Spent with Radio, per Person
TV Ad Spending per Hour Spent with TV, per Person
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: All years converted to US dollars using average 2024 exchange rates; ages 18+; includes all time spent with internet activities on desktop/laptop computers
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total China adult population according to US Census Bureau 2024 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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