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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Consumers want AI to speed up discovery
Article |
Jul 18, 2025
2025 retail predictions: Mid-year reality check
Article |
Jul 18, 2025
How AI could reshape the future of advertising agencies
Article |
Jul 18, 2025
How healthcare providers and marketers can reduce the risk of patient no-shows
Article |
Jul 18, 2025
Tariff costs will be lower than expected for Abbott and Johnson & Johnson
Article |
Jul 18, 2025
Menopause hormone therapies should drop black box warnings, FDA panel says
Article |
Jul 18, 2025
Criteo rolls out retail media auction tech, self-serve ad expansion
Article |
Jul 18, 2025
How consumer behavior is evolving for the holidays in 2025
Article |
Jul 18, 2025
Budgeting tools could be surprisingly strong Gen Z acquisition tactic
Article |
Jul 18, 2025
Amex earnings buoyed by wealthy cardholder spend, increased card fees
Article |
Jul 18, 2025
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Learn More →Mobile Programmatic Direct Display Ad Spending
Ad Spending per Hour, per Person
by Device
by Format
Source: EMARKETER Forecast, December 2024 - June 2025
Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion)
Additional Note: Mobile programmatic display ads areMobile display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology. RTB digital display ads are programmatic ads that are transacted in real time, at the impression level.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.