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EMARKETER
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Mobile Web Ad Spending
Overall
Mobile App Install Ad Spending
Mobile In-App Ad Spending
Mobile Web Ad Spending
Ad Spending per Hour, per Person
In-app Ad Spending per Hour Spend with Apps, per Person
Video
Mobile In-App Video Ad Spending
Mobile Web Video Ad Spending
by Company
Mobile App Install Ad Revenues, by Company
Mobile App Install Ad Revenue Penetration, by Company
by Device
Mobile Device In-App Purchase Spending
Mobile Device In-App Purchase Spending per Year, per User
Companies
Apple Mobile App Install Ad Revenues
Google Mobile App Install Ad Revenues
Meta Mobile App Install Ad Revenues
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: includes advertising that appears in browsers on mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes app re-engagement ads
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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