ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Marketers expect AI to chip away at Google's search dominance

Article |
 Jan 15, 2026

Live from NRF's Big Show: How retailers are redefining growth

Article |
 Jan 15, 2026

Agentic ad standards and video podcasting: More digital trends to watch in 2026

Article |
 Jan 15, 2026

FAQ on the creator economy: How marketers can stand out in 2026

Article |
 Jan 15, 2026

FAQ on native advertising: Formats, AI opportunities, and the best metrics for 2026

Article |
 Jan 15, 2026

Digg returns with a trust-first vision for online communities

Article |
 Jan 15, 2026

Subscription fatigue could grow as Spotify boosts prices across plans

Article |
 Jan 15, 2026

FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

Article |
 Jan 15, 2026

CPG data provider Spins acquires MikMak

Article |
 Jan 15, 2026

5 important healthcare and pharma developments from JPM 2026

Article |
 Jan 15, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Social Network Ad Revenues, By Company - Tariff Reversal
Overall
Social Network Ad Spending
PRO+
Ad Spending, per User
Social Network Ad Spending, per Social Network User
Ad Spending per Hour, per Person
Social Network Ad Spending per Hour Spent with Social Networks, per Person
by Company
Social Network Ad Revenues, by Company
Social Network Ad Revenue Growth, by Company
Social Network Ad Revenue Share, by Company
by Device
Mobile Social Network Ad Revenues
Nonmobile Social Network Ad Revenues
Mobile, by Company
Mobile Social Network Ad Revenues, by Company
Mobile Social Network Ad Revenue Growth, by Company
Mobile Social Network Ad Revenue Share, by Company
Video
Social Network Video Ad Spending
Video, by Device
Nonmobile Social Network Video Ad Spending
Mobile Social Network Video Ad Spending
Video, by Company
Social Network Video Ad Revenues, by Company
Social Network Video Ad Revenue Growth, by Company
Social Network Video Ad Revenue Share, by Company
Non-Video
Nonvideo Social Network Ad Spending
Scenario: Tariff Reversal
Social Network Ad Revenues, By Company - Tariff Reversal
Scenario: School Device Ban
Social Network Ad Revenues, By Company - School Device Ban
Social Network Ad Revenues, By Company - Base Case
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes contextual text links, paid inclusion, and paid listings; excludes display-oriented formats on social networks, even if triggered by search queries
Additional Note: This scenario supports higher marketing budget capacity in 2026–2027 through duty refunds and reduced landed-cost pressure, with the biggest budget sensitivity in retail and CPG. In the provided baseline workbook, the scenario-adjusted totals and platform mix are already embedded for 2026–2027, so this run preserves those values and documents the driver mapping and checks (to avoid double counting via CPM changes or additional level shifts).
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client