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Source & Notes

Data Table

Source: EMARKETER Forecast, March 2025 - March 2025

Note: individuals of any age who use the internet from any location via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.

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