Newsletter sign-up
Contact Sales:1-800-405-0844
Connected TV Programmatic Digital Display Ad Spending Fees
Ad Spending
Ad Spending per Hour, per Person
Upfront Ad Spending
Retail Media
Programmatic
Connected TV Fees vs Publisher
Ad Revenue, by Company
Scenario: WBD Acquisition
Users
by Age
by Generation
by Device
Source: EMARKETER Forecast, October 2026 - November 2026
Note: the portion of connected TV (CTV) programmatic display ad spending that is paid to technology and software intermediaries that execute the transaction before the publisher receives the spending as ad revenues
Additional Note: Intermediaries include ad networks, ad servers, demand-side platforms (DSPs), exchanges, and supply-side platforms (SSPs), as well as services providing measurement, data licensing and targeting, verification (e.g., brand safety, anti-fraud, ad blocking), and attribution. Fees include those on connected TV (CTV) programmatic ads transacted via real-time bidding (RTB), including open exchange and private marketplaces, and via programmatic direct, including programmatic guaranteed and preferred deals. Fees exclude agency and creative fees not rolled into the platform and service fees listed above. CTV programmatic digital display advertising includes digital display ads transacted or fulfilled via automation that appear on connected TV devices, such as smart TVs, streaming devices, and game consoles.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.