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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes instream video such as those appearing before, during or after digital video content on a subscription-based OTT platform (pre-roll, mid-roll, post-roll video ads) and video overlays; appears on appears on desktop, and laptop computers as well as mobile phones tablets, and other internet-connected devices for all formats mentioned
Additional Note: No acquisition scenario, 2027 only: revised from Baseline Q4 2025 using Netflix–WBD no-deal impression-hold reallocation.
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