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Events
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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
Article |
Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
Article |
Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
Article |
Aug 22, 2025
Pop Mart milks the Labubu craze
Article |
Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
Article |
Aug 22, 2025
The best BNPL customers are satisfied credit cardholders
Article |
Aug 22, 2025
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Learn More →Other Auto & Parts
Overall
by Product Category
Source: EMARKETER Forecast, May 2025 - February 2025
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Other auto and parts includes sales of motor vehicles that are not classified as automobiles or light trucks (e.g., sport utility vehicles and passenger or cargo vans), as well as their parts and accessories. Examples include all-terrain vehicles, boats, mopeds, motorcycles, personal watercrafts, snowmobiles, powered golf carts, and recreational vehicles such as campers. Both new and used vehicle sales are included. Customized vehicles that are sold directly by manufacturers and not available to mass consumers through retail stores, such as superyachts, are excluded. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2024.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.