Source Profile: Qortex
Qortex is an AI-powered video intelligence company that transforms video into structured, actionable data. Its intelligence is built on the analysis of more than 10 million videos and 5 billion consumer interactions with video content, creating a large-scale proprietary data set for understanding what exists within video, who engages with different types of content, and how those interactions relate to consumer behavior and advertising outcomes.
Using computer vision, natural language processing, audio analysis, and multimodal AI, Qortex analyzes video rather than relying on traditional metadata. Qortex research found that 89.98% of videos are miscategorized, demonstrating why understanding the video itself is critical to accurately understanding video content, audiences, and advertising environments.
Qortex transforms video into structured data that organizations can use to understand content, audiences, and consumer behavior. Its Advanced Video Intelligence has analyzed more than 10 million videos, while its proprietary data set incorporates more than 5 billion consumer interactions with video content from US viewers. By analyzing visual, audio, language, and contextual signals, Qortex identifies what is actually happening within video and connects those signals with consumer engagement and behavior.
We value Qortex’s approach to deriving intelligence directly from video and observed engagement with that content, rather than relying solely on cookies, demographic identifiers, or page-level classifications. This approach enables marketers, agencies, publishers, and platforms to better understand audiences, align media with relevant content, classify and curate inventory, evaluate brand suitability, measure campaigns, and analyze digital video and connected TV (CTV) environments.
Methodology Behind the KPIs
Qortex data is derived from the analysis of more than 10 million videos across devices, content genres, and industries, combined with more than 5 billion consumer interactions with video content.
Qortex’s Advanced Video Intelligence transforms video into structured data and combines it with consumer interaction data to identify relationships among video content, audiences, engagement, advertising performance, and consumer behavior.
KPIs in the Portal
| Category | KPI | KPI Definition |
|---|---|---|
| Video Marketing KPIs | Content-aligned video ad completion rate (VCR) lift | Content-aligned video ad completion rate (VCR) lift is the percentage improvement in video ad completion rate achieved through content-aligned targeting compared with cookie- or audience-based targeting within each content category, calculated by dividing the difference between the two completion rates by the cookie- or audience-targeting rate and multiplying by 100. |
| Video Marketing KPIs | Content-aligned video ad viewability lift | Content-aligned video ad viewability lift is the percentage improvement in video ad viewability achieved through content-aligned targeting compared with cookie- or audience-based targeting within each content category, calculated by dividing the difference between the two viewability rates by the cookie- or audience-targeting rate and multiplying by 100. |
| Video Marketing KPIs | Video view-through rate (VTR) | Video view-through rate (VTR) is the percentage of measured video ad impressions that result in a completed video view, calculated by dividing completed views by total measured impressions and multiplying by 100. |
| Video Marketing KPIs | CTV Average Ad Cost Per Impression (CPM) | Average CTV ad cost per thousand impressions (CPM) is the amount advertisers pay for every thousand impressions of their CTV ads. |
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