Zara Bets on Tech; Customer Reviews; Online Alcohol Sales

The numbers you need to know today

More Tech: Zara continues to bet on technology to drive people to stores. The company will be introducing an augmented reality (AR) app that lets shoppers who are standing near in-store displays or display windows view AR versions of models wearing different pieces of clothing. Consumers will also be able to buy the pieces through the app. 

Is There an Incentive? New research from Revuze, an automated consumer insights service, examined the pros and cons of incentivized customer reviews. What it found was that incentivized reviews—those written by consumers who get an item for free, or get a coupon for the review—are (surprise!) more positive toward products by roughly 8.3%. 

Online Delivery: Online alcohol delivery sales increased 32.7% in 2017, according to a new study from Slice Intelligence. "December sits on the top shelf as the highest revenue-earning month in 2017, comprising 12.2% of annual sales," the firm said in a post.