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EMARKETER

YouTube’s TV revamp could boost big screen loyalty

Article by Grace Harmon  |  Apr 24, 2025
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YouTube’s TV revamp could boost big screen loyalty
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Topics
Artificial Intelligence (AI)
Digital Video
Connected TVs
US

The news: YouTube is rolling out new features for its YouTube app, TV, Music, and Kids users.

Original YouTube updates:

  • Song Search, which can help users find and identify songs by humming or singing part of the words, is available on YouTube and YouTube Music on Android devices.
  • Users will soon be able to make voice replies to comments, a feature that started testing in December. They can also set sleep timers, long-press anywhere to activate 2x speed, and lock their screens to avoid interruptions from notifications.

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