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EMARKETER

While Grammys viewership slides, the Super Bowl reigns supreme

Article by Daniel Konstantinovic  |  Feb 6, 2025
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While Grammys viewership slides, the Super Bowl reigns supreme
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Media & Entertainment
TV Advertising
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United States

The news: Grammys viewership fell 9% year over year to 15.4 million, per Nielsen, marking its first decline following a three-year streak of post-pandemic gains.

The Grammys are the second award show this year to experience a viewership slide: The Golden Globes, held in early January, saw a slight decline from 9.4 million viewers in 2024 to 9.3 million, a sign that interest in awards ceremonies may be plateauing.

In context: While award shows struggle to regain their footing post-pandemic, sports viewership continues to increase year after year, with the Super Bowl and NFL in the lead.

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