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EMARKETER

Which generation leads BNPL’s forward march?

Article by Sara Lebow  |  Dec 2, 2021
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Which generation leads BNPL’s forward march?
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Consumer Behavior
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z. These financing solutions will have more than 45 million US users in 2021, and that figure will top 76 million in the next four years. In 2025, over 40% of millennials and Gen Zers will make use of a BNPL service at least once that year.

US Buy Now, Pay Later (BNPL) Service Users, by Generation, 2018-2025 (millions and % of digital buyers)
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