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Walmart holds Beauty Event amid fierce competition for beauty dollars

Article by Rachel Wolff  |  Apr 21, 2025
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Walmart holds Beauty Event amid fierce competition for beauty dollars
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Topics
Personal Care & Beauty
Retail Sales
United States

The news: Walmart is going all-in on beauty this spring, despite signs of wariness from US consumers.

  • The retailer’s Beauty Event will run until May 31 and feature deals and rollbacks on over 1,800 items.
  • Walmart is also piloting Beauty Bars at 40 locations, where shoppers can discover and test new products and speak to beauty experts.

The environment: Competition for beauty dollars is fierce as more retailers try to latch onto what has been, until now, an extremely resilient and fast-growing category.

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