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US Sports Betting 2026
Operators Are Earning More but With Fewer New Bettors
We prepared this report with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
US sports betting is focusing on increasing margins via betting products as the growth of bettors slows. These higher-margin bets are lifting revenues. But the big operators face rising acquisition costs, regulatory scrutiny, and competition from prediction markets.
Key Question: How much will the US sports betting industry grow through 2028?
Key Stat: US sports bettors will spend nearly $200 billion this year, with operators keeping slightly over 10% of this amount.
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EMARKETER Editors
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Director, Report Editing
- Eleni Digalaki
- Erika Huber
- Director, Report Editing
- Madan Kumar
- Copy Editor
- Natalia Ramirez
- Johann Valderrama
- Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
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