US Retail Industry StatPack 2018

US Retail Industry StatPack 2018

Digital Ad Spending Forecast and Trends

About This Report
This is the fifth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US retail industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major retail players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Retail includes mail order/catalogs, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.

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Corey McNair


Tricia Carr
Managing Editor, Interviews
Oscar Orozco
Senior Forecasting Analyst
Amy Rotondo
Research Manager, US