The news: Social determinants of health (SDOH) startup Unite Us is acquiring health analytics company Carrot Health to improve its coordination solution that helps enroll patients in healthcare and social services and reimburses community organizations for their work.
The bigger picture: The pandemic highlighted health disparities and payers are now leaning on digital health solutions to fill in these gaps by addressing SDOH.
What’s the catch? Even though 34% of payers think offering non-clinical services will foster member satisfaction, it’s been difficult to track and prove the impact of SDOH programs since social data has not traditionally been documented or standardized in healthcare. And even when such data is available, payers and providers haven’t figured out the best ways to act on it.
Why this M&A deal matters: This acquisition brings SDOH one step closer to becoming an indisputable part of healthcare.