Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.

Jonathan Drost is a senior manager, consulting services at Neustar. Jonathan has over 20 years of experience in the market research and data analytics industry, specializing in consumer segmentation. He has worked with leading brands across telecommunications, retail, quick-service restaurants, financial services, consumer product goods, agencies, and utility industries. Jonathan has built custom segmentation frameworks for his clients, leveraging demographic, psychographic, first-party, and third-party data assets to provide an actionable roadmap to their strategy.