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UK Digital Ad Spending by Industry 2024
Economic Recovery Drives Strong Growth Across the Board
The UK’s digital ad market is benefiting from an improving economy. As such, all the industries we track grew faster in 2023 than we’d predicted, and that strong growth will continue into 2024. The auto industry will benefit the most thanks to significant investments in the sector through 2023.
Key Question: How has an improving economy affected digital ad investments across industries in the UK?
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Key Stat: All industries will see strong digital ad spending growth this year. Automotive will see a significant spike—22.0%—thanks to the improving economy and major investments.
authors
Bill Fisher
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