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EMARKETER

UK Ad Spending by Industry 2023

A Tough Economy Curbs Digital Advertising’s Growth Across Industries

Report by Bill Fisher  |  Sep 20, 2023
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Report
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Executive Summary
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Table of Contents
Executive Summary
A tough economy will slow growth in digital ad spending across industries, except travel.
Different industries exhibit different digital ad spending trends.
Insider Intelligence Interviews
Source
Media Gallery
About This Report
The UK’s digital ad spending will be constrained by a tough economy. Only travel will see significant growth, but that’s from a particularly low starting point. Retail digital ad spend will continue to lead in absolute terms.
Topics
Digital Advertising
UK
Table of Contents
Executive Summary
A tough economy will slow growth in digital ad spending across industries, except travel.
Different industries exhibit different digital ad spending trends.
Insider Intelligence Interviews
Source
Media Gallery

Tough economic conditions in the UK will put a brake on digital advertising’s march. Only travel will see any significant growth, though it’ll be from a very small starting point induced by the pandemic.

Key Question: How have different UK industries’ digital ad investments responded to the economic environment?

Travel Industry Digital Ad Spending Growth Will Outstrip All Other Industries in the UK in 2023
E-Mail ChartDownload

KEY STAT: Every UK industry we track—except travel—will see very limited digital ad spending growth this year as economic concerns act as a significant drag. Travel digital ad outlays will grow by more than 20% this year, more than 15 percentage points higher than digital ad spending’s overall growth rate.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

5expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. A tough economy will slow growth in digital ad spending across industries, except travel.
    1. Different industries exhibit different digital ad spending trends.
    2. Insider Intelligence Interviews
    1. Source
    2. Media Gallery

    Charts in This Report

    Travel Industry Digital Ad Spending Growth Will Outstrip All Other Industries in the UK in 2023Retail Spent the Most on Digital Advertising in the UK in 2023, with Travel Trailing Well Behind
    Retail Spending Remains Dominant, but Economic Troubles Have Put a Brake on Proportional GainsGrowth in UK Travel Digital Ad Spending Will Outpace Retail for Another Year
    UK CPG Digital Ad Spending Growth Has Been Constrained, but Will Bounce Back Next YearThe UK's Auto Industry Is Struggling, so Digital Ad Spending Has Similarly Hit the Skids
    The Computing Products Industry Has Risen up the UK's Digital Ad Spend Rankings

    Interviewed for This Report

    Toby McAra
    Making Science
    Chief Revenue Officer
    Interviewed June 9, 2023
    Khurram Moiz
    BlueConic
    Lead Principal Customer Success Manager
    Interviewed June 9, 2023
    Paul Nasse
    Integral Ad Science
    Regional Vice President, Agency Partnerships, EMEA
    Interviewed May 20, 2023
    Evgeny Popov
    Verve Group
    Executive Vice President and General Manager, International Growth
    Interviewed June 9, 2023
    Raphaelle Tripet
    TripleLift
    Managing Director, International Demand
    Interviewed May 19, 2023

    authors

    Bill Fisher

    Contributors

    Zach Goldner
    Forecasting Analyst
    Jennifer Merritt
    Vice President, Content
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