Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Trump tariffs could prompt pharma to boost branded drug prices

The news: US drugmakers may have to increase brand-name drug prices as a result of tariffs expected to hit the pharma sector, according to industry watchers.

Zooming in: Brand-name drugs are protected by patents and insulated from competition that drives prices down. Big Pharma could absorb tariff costs but could also pass them on to insurers and consumers, per CNBC.

Generic drug prices would increase too, but a 25% tariff on a once-a-day pill that costs less than a dollar would mean about $20 more for 24 weeks for a consumer, ING analysts calculated. However, brand-name cancer drug price increases could add $8,000 to $10,000 for a typical 24-week prescription, per ING.

On Tuesday, Johnson & Johnson was the first Big Pharma company to report Q1 earnings since the Trump administration took over. While the threatened tariffs on medicines are still pending, J&J estimated $400 million in tariff costs for 2025 on its medical devices.

Zooming out: Pharma products were the EU’s largest US export last year, estimated at $127 billion, according to Politico.

  • European countries manufacture 25% of the active ingredients (APIs) used in making both branded and generic prescription drugs.
  • US drug manufacturing accounts for 27% of APIs and almost half (48%) of finished dosage fills (FDFs).

Yes, and: The threat of tariffs may still not offer enough incentive for some Big Pharma companies to expand US manufacturing. They may take other steps like waiting out what could be temporary changes or cut R&D costs to compensate, according to Politico.

The takeaway: Tariffs levied on the current manufacturing system that relies on EU and other countries’ ingredients production means the cost of making drugs would increase. And when it comes to already-expensive patent-protected brand-name drugs, noticeable price hikes for consumers are a likely consequence.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account