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Marketing is hard enough to navigate with new innovations, as well as organizing growing mountains of data and trying to keep your teams on track for success. It doesn't matter if you're an email marketer, a director of CRM, or beyond, an effective email marketing program is essential to success.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Adobe's Fred Kuu, group manager, and Rakhi Patel, principal product marketing manager. They shared key insights on how to start with your use cases to inform and influence your technology investment decisions.

View the webinar and learn:

• How to shape your workflow and 2020 toolbox with content, deliverability, AI and interactivity
• Three new and innovative ideas to inspire a new decade of email marketing
• Critical best practices and tactical steps

PRESENTERS

Rachel Boyles is a product marketing manager at Salesforce. Her focus is on email and content tools for the business’ marketing cloud. Rachel loves finding stories in the data and staying current with industry trends. She’s passionate about improving the customer experience and providing the tools to make it easier for companies to connect the customer journey.

Veda Kumarjiguda is a product marketing manager for Salesforce’s Mobile Studio. She has presented at Litmus Live and Dreamforce. A self-professed email geek, Veda enjoys educating on the power of email.