ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Teen boys prefer YouTube Shorts over TikTok for post-ad purchases

Article |
 Sep 23, 2025

The big answers: EMARKETER Daily quiz

Article |
 Sep 22, 2025

Gen Z holiday spending tanks in 2025

Article |
 Sep 22, 2025

Marketers can boost cost-consciousness, AI tools, and aligned values to reach Gen Z holiday shoppers

Article |
 Sep 22, 2025

Retail media can’t run until it learns to walk

Article |
 Sep 22, 2025

Pfizer buys into obesity drug market with $7.3B Metsera deal

Article |
 Sep 22, 2025

The future of consumer engagement is digital plus physical

Article |
 Sep 22, 2025

Shoppers embrace AI tools but abandon carts over poor experiences

Article |
 Sep 22, 2025

From fear to fluency: How AI is reshaping creative campaigns

Article |
 Sep 22, 2025

Selling Bergdorf Goodman stake may ease Saks’ debt but not growth concerns

Article |
 Sep 22, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The Next Frontier for Advertisers Is in the Car

Location-based advertising gets an upgrade

Interview by Caroline Cakebread  |  Jul 25, 2018
Location DataUnited States
An interview with:
Ky Tang
Senior Director, Business Development
Telenav
E-Mail Interview

As the number of connected cars on the road today continues to grow, brand advertisers have a unique chance to capitalize on the amount of time people spend captive in the driver's seat. Ky Tang, senior director of business development at connected car and advertising solution provider, Telenav, spoke with eMarketer’s Caroline Cakebread about the new opportunities connected cars will offer advertisers, and the importance of creating a fair value exchange for the consumer.

eMarketer:

Where do you see in-car advertising fitting into the current media landscape?

Ky Tang:

In the battle for consumers' attention, the first screen was the TV, the second was the laptop and the third was mobile. As cars become more connected and human-machine interface (HMI) screens get bigger, we see a unique opportunity in the battle for the fourth screen: the car.

Interview conducted on July 2, 2018
Create an account for uninterrupted access to select interviews.
Create a Free Account