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As global publishers embrace digital video as a premium ad vehicle, they are discovering that monetizing video inventory requires strategies, capabilities and practices that are different from what they’ve become accustomed to with traditional display.
There’s a unique opportunity for publishers to embrace new tactics to optimize their cross-platform inventory. For instance, consumers worldwide are spending over an hour each day this year with digital video on mobile devices, according to Zenith.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonas Olsen, vice president of video at PubMatic. He discussed how publisher programmatic strategies can drive video ad monetization.
View this webinar and learn:
Jonas Olsen is vice president of video at PubMatic. Jonas focuses on leading initiatives to grow PubMatic's global video business and create innovative products for publishers and buyers. He brings 12 years of experience to video, having previously served as managing director, Nordic, at YuMe, Nordic sales manager at Smartclip and sales manager at Bonnier.