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EMARKETER

The Executive Roundtable: Bob Liodice, ANA | How the Pandemic Is Reshaping the Advertising Industry

Audio by eMarketer Editors  |  Jun 3, 2020
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The Executive Roundtable: Bob Liodice, ANA | How the Pandemic Is Reshaping the Advertising Industry
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eMarketer Podcast
United States

Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA's outlook for ad spending in 2020 and 2021?

US Consumers' Attitudes on Brand Communications During the Coronavirus Pandemic, March 2020 (% of respondents)
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