Three Key Questions This Report Will Answer:
WHAT’S IN THIS REPORT? In this report, Business Insider Intelligence uses primary research to rank the big four US health insurers on awareness of their digital features among customers who are US Tech Early Adopters. We look at how Aetna, BCBS companies, Cigna, and UnitedHealthcare are performing on spreading awareness and adoption of digital insurance features. By measuring member awareness of digital insurance features, we can help pinpoint areas where payers can improve their digital strategies. This report can also serve employers in selecting a health plan to contract with, as it will detail consumer awareness of features they may deem important to offer their workers.
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