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EMARKETER

Support for US TikTok ban wanes as app plays key role in election campaign information

Article by Gadjo Sevilla  |  Sep 9, 2024
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Support for US TikTok ban wanes as app plays key role in election campaign information
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Topics
Mobile Social Media
Digital Video
Politics
United States

The news: Public support for a TikTok ban is declining, and more than half of adults doubt a ban will happen, per a survey by Pew Research.

Support for a ban dropped to 32%, down from 38% in October 2023 and 50% in March 2023, indicating slowing momentum to ban ByteDance’s popular social video service.

By the numbers: The survey revealed a significant disparity in opinions between political parties on the ban, as well as between TikTok users and non-users.

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