Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Article |
Mar 25, 2026
Revolut mints £4.7 billion as it dives deeper into global markets
Article |
Mar 25, 2026
Starling Bank launches a Gemini-powered virtual assistant
Article |
Mar 25, 2026
Consumers living paycheck to paycheck see a poor financial outlook
Article |
Mar 25, 2026
New Balance’s expansion showcases retail's embrace of resale
Article |
Mar 25, 2026
Easter spending to hit record $24.9 billion amid inflationary pressures
Article |
Mar 25, 2026
Google Lyria 3 Pro adds structure and length, giving brands custom music at scale
Article |
Mar 25, 2026
AWS develops AI agents to automate sales workflows after mass layoffs
Article |
Mar 25, 2026
Amazon retail media marketers are laser-focused on ROI
Article |
Mar 24, 2026
Retail media’s offsite opportunities require measurement and careful planning
Article |
Mar 24, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Media in Canada 2023
What Advertisers Need to Know About the Fastest-Growing Digital Format
Download
Table of Contents
Executive Summary
The online shopping boom led to the rise of RMNs.
Retail media is in heavy growth mode at scale.
Retail media is the fastest-growing digital ad segment.
Amazon reigns.
Canada’s RMNs are tied to the most influential brands.
Why do advertisers invest in retail media?
Retail media is now essential for certain product categories.
Challenges and growing pains remain.
Sources
Media Gallery
About This Report
Retail media’s positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players—led by Amazon, Walmart, and Loblaw—have turned it into the fastest-growing ad segment in the country, and at scale.
Table of Contents
Executive Summary
The online shopping boom led to the rise of RMNs.
Retail media is in heavy growth mode at scale.
Retail media is the fastest-growing digital ad segment.
Amazon reigns.
Canada’s RMNs are tied to the most influential brands.
Why do advertisers invest in retail media?
Retail media is now essential for certain product categories.
Challenges and growing pains remain.
Sources
Media Gallery
Executive Summary
The retail media ecosystem is still nascent in Canada. But it’s the fastest-growing category of digital advertising, mirroring the worldwide trend. For many consumer packaged goods (CPG) brands, retail media is now essential for engaging shoppers.
Key Question: How are retail media networks (RMNs) changing the paid media mix in Canada?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Retail ecommerce sales have more than doubled in Canada since 2019, fueling the growth of RMNs.
authors
Paul Briggs
Contributors
- Angela Kim
- Senior Researcher
- Paul Verna
- VP, Content
- Debra Aho Williamson
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.