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Retail media ad spend will more than double by 2027

Article by Sara Lebow  |  Apr 20, 2023
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Retail media ad spend will more than double by 2027
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Topics
Retail Media
Digital Advertising
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.

Beyond the chart: Retail media ad spend is growing faster than the digital ad market overall. By the end of 2027, it will account for more than a quarter of US digital ad spend. But in order for the channel to reach its full potential, retail media networks will have to address measurement inconsistencies.

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