In 2024, over three-quarters of US ad spend will go to digital channels, but not all industries emphasize digital equally. In six industries, digital will command an even higher share than the overall average of 77.7%. And there is significant variation in the share of digital ad spend that different sectors dedicate to mobile, social, video, and search.

Key Question: Which industries will spend the highest share of ad budget on digital this year?

Key Stat: Three industries—technology and electronics, retail, and consumer packaged goods (CPG)—will spend more than $4 of every $5 ad dollars on digital formats in 2024.