The news: Global consumers named customer feedback, clear product information, and deals as the three most important factors to consider when making an online purchase, per Syndigo’s “The State of Product Experience 2026” report.

• 53% cited customer reviews or ratings, 52% chose detailed descriptions, and 49% opted for a discount or deal.
• Personal recommendations from friends or family (38%) and brand reputation (35%) rounded out the top of the list.

The data shows how a company’s own product pages can be as important as feedback from other customers—who provide real-time trust signals—during the purchase journey.

Zooming in: The cost of getting product information wrong is steep, meaning brands need to optimize their own channels on top of offering opportunities for recommendations and reviews between consumers.

• 83% would abandon a product page or site if it didn’t offer them clear information.
• 80% say inaccurate product information damages their brand perception.
• 26% have returned a product because it didn’t match the expectations set by a site’s description.

Recommendations for brands: Accurate information and product data shape trust in the company itself, and backing up product claims with specs, use cases, and demos on-site may be more important than relying on brand reputation.

• Invest in quality imagery that can influence conversion while reducing expectation gaps that can lead to returns and other downstream costs.
• Audit product pages for accuracy and completeness before increasing paid traffic to them.
• Build customer review collection and moderation into site operations to keep ratings current and credible.