Key stat: 58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.

Beyond the chart:

• Those wish lists carry more weight now that the category has stalled. New EV sales fell 27% YoY in Q1 2026, and market share dropped to 5.8% from a 10.6% peak in Q3 2025, according to Cox Automotive.
• Meanwhile, sticker shock still outranks any spec sheet. EVs averaged $55,300 versus $49,353 for the average new vehicle, according to Kelley Blue Book, even as 22.4% of Edmunds shoppers researched electrified vehicles in early March while gas prices climbed.

Use this chart: Drop this in your EV creative review to settle which proof points lead. Show it to clients pushing bold design or self-driving hero messaging, and use the 58% range figure to anchor range and charging claims in your next campaign brief.

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Methodology: Data is from the July 2026 release of the MRI-Simmons "2026 May Digital Life Study." 4,861 nationally representative US adults 18+ were surveyed during April 15-30, 2026.