How Tech is Building Consumer Trust

Today, privacy is more than a compliance concern—it’s a key opportunity for differentiation. And, it’s especially true for emerging tech platforms and applications that rely on users’ trust to grow.

In this Meet the Analyst Webinar, Sara M. Watson, senior analyst at Insider Intelligence, discussed how shifting consumer attitudes and new regulations have raised the stakes, making privacy a competitive advantage.

Watch this webinar, made possible by Valassis, a Vericast business, and explore:

• How to fuel adoption, growth, and increase or retain market share by illustrating privacy strategies with case studies
• Why breaches of trust can open opportunities for competitors
• Best practices for differentiation with privacy-protecting values and product designs
• Plus! Kelly Kimura, senior director of product management at Vericast, joins the conversation

Presenters:

Sara M. Watson is a senior analyst, connectivity and tech, at Insider Intelligence. She covers connectivity and emerging technology with a focus on data, privacy, and policy. She has been a fellow at the Berkman Klein Center for Internet and Society at Harvard University and a research fellow at the Tow Center for Digital Journalism at Columbia University. She tweets @smwat.

Kelly Kimura is senior director of product management at Vericast. Kelly oversees the award-winning Consumer Graph™. In addition to product management, his background includes sales planning with large companies, including Microsoft and Ford Motor Company, as well as several software startups. Kelly holds an MBA from the University of Michigan and an advanced engineering degree from the University of Illinois.

Moderator:

Debra Aho Williamson is an eMarketer principal analyst at Insider Intelligence, covering social media marketing and advertising. She is a sought-after analyst, regularly appearing on network TV and in major media publications for her expertise on Facebook, Instagram, Snapchat, and Twitter. Debra has written extensively on the topic since 2006.