Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

Audio by Jeremy Goldman, Peter Vahle and Paul Verna  |  Nov 17, 2020
Download
Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle
Share
Topics
eMarketer Podcast
United States

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

Top 4 Platforms Most Frequently Used to Access Podcasts According to US Podcast Listeners, July 2019 & July 2020 (% of respondents)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Related Charts & Analysis

Amazon announces acquisition of podcast network Wondery
Article
Amazon announces acquisition of podcast network Wondery
Podcasting had a big 2020—here’s a roundup of the major deals that happened across the industry
Article
Podcasting had a big 2020—here’s a roundup of the major deals that happened across the industry
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Podcast listeners are noticing more ads but say they’re still effective
Article
Podcast listeners are noticing more ads but say they’re still effective
What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads
Audio
What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads
The Weekly Listen: Actually regulating social, Snapchat Spotlight, and Spotify Stories
Audio
The Weekly Listen: Actually regulating social, Snapchat Spotlight, and Spotify Stories
Amazon eyes podcast company Wondery after launching podcasts on Amazon Music in September
Article
Amazon eyes podcast company Wondery after launching podcasts on Amazon Music in September
IAB releases new podcast measurement guidelines, providing four metrics to more accurately track performance
Article
IAB releases new podcast measurement guidelines, providing four metrics to more accurately track ...
Daily news podcasts are surging globally, which could continue post-pandemic
Article
Daily news podcasts are surging globally, which could continue post-pandemic
Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future
Audio
Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future
US Digital Users 2020
Report
US Digital Users 2020
Global Media Intelligence 2020: Argentina
Report
Global Media Intelligence 2020: Argentina
Global Media Intelligence 2020: Spain
Report
Global Media Intelligence 2020: Spain
US Programmatic Podcast Ad Spending Will Double in 2020
Article
US Programmatic Podcast Ad Spending Will Double in 2020
Many US Adults Plan to Keep Digital Subscriptions They Started in March
Article
Many US Adults Plan to Keep Digital Subscriptions They Started in March

Daily News

(More) digital trends for 2021: Influencer- and user-generated content
Article
(More) digital trends for 2021: Influencer- and user-generated content
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
More than two-thirds of US marketers will use influencer marketing
Article
More than two-thirds of US marketers will use influencer marketing
Is English gaining ground among Hispanics—especially online?
Article
Is English gaining ground among Hispanics—especially online?
The future of corporate events is hybrid
Article
The future of corporate events is hybrid
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Click and collect is gaining momentum amid pandemic
Article
Click and collect is gaining momentum amid pandemic
The returns process is still frustrating for some shoppers
Article
The returns process is still frustrating for some shoppers
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
Article
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
More boomers retired in 2020 than any other year
Article
More boomers retired in 2020 than any other year
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Why Small Businesses Could Benefit from the Launch of Facebook Shops
Article
Why Small Businesses Could Benefit from the Launch of Facebook Shops

Latest Reports

The Payments Ecosystem
Report
The Payments Ecosystem
SMS Marketing 2021
Report
SMS Marketing 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
AI in Insurance
Report
AI in Insurance
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
US Social Trends for 2021
Report
US Social Trends for 2021
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events
The Digital Health Ecosystem
Report
The Digital Health Ecosystem
The US Neobank Competitive Edge Report 2020
Report
The US Neobank Competitive Edge Report 2020

Popular on Insider Intelligence

(More) digital trends for 2021: Influencer- and user-generated content
Article
(More) digital trends for 2021: Influencer- and user-generated content
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
More than two-thirds of US marketers will use influencer marketing
Article
More than two-thirds of US marketers will use influencer marketing
Is English gaining ground among Hispanics—especially online?
Article
Is English gaining ground among Hispanics—especially online?
The future of corporate events is hybrid
Article
The future of corporate events is hybrid
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
TikTok’s explosive popularity in Europe is likely hampering Snapchat’s user growth
Article
TikTok’s explosive popularity in Europe is likely hampering Snapchat’s user growth
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Click and collect is gaining momentum amid pandemic
Article
Click and collect is gaining momentum amid pandemic
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
The returns process is still frustrating for some shoppers
Article
The returns process is still frustrating for some shoppers
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
WhatsApp will force all users to share data with Facebook
Article
WhatsApp will force all users to share data with Facebook

"Behind the Numbers" Podcast

The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
Audio
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives
Audio
What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives
What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals
Audio
What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads
Audio
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads

Trending in United States

(More) digital trends for 2021: Influencer- and user-generated content
Article
(More) digital trends for 2021: Influencer- and user-generated content
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
Is English gaining ground among Hispanics—especially online?
Article
Is English gaining ground among Hispanics—especially online?
More than two-thirds of US marketers will use influencer marketing
Article
More than two-thirds of US marketers will use influencer marketing
Click and collect is gaining momentum amid pandemic
Article
Click and collect is gaining momentum amid pandemic
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
The future of corporate events is hybrid
Article
The future of corporate events is hybrid
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
The returns process is still frustrating for some shoppers
Article
The returns process is still frustrating for some shoppers
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
Article
Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital
AI in Insurance
Report
AI in Insurance