The Past is Your Secret to Future Success | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Infutor


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Why Identity Must Be Digital Marketers’ Focus Right Now

Digital marketing has undergone tremendous change in the past years, and even months. But no matter what the future brings, there will be one constant: the importance of identity and first-party data.

With the right tactics, brand marketers can drive omnichannel success by acquiring and blending offline insights with digital identities.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' John Barnes, CTO, and Brian Burke, vice president of product. They will discuss the true value of consumer identity—and how historical, current and predictive data are the past, present and future of digital marketing.

Watch the webinar to learn:

  • How identity and first-party data can future-proof your digital marketing
  • What key strategies are needed to acquire first-party data
  • Where identity fits in today’s post-cookie world, and how to keep up with shifts in tech


John Barnes is CTO of Infutor Data Solutions. John is responsible for developing Infutor’s technology assets to support and drive innovation as well as overseeing corporate information operations, systems development, data management and information security. Harnessing more than 20 years of experience, he has a successful track record of providing technology vision and leadership, with a focus on reliability, scalability and performance.

Brian Burke is vice president of product at Infutor Data Solutions. With 20 years’ experience in product management, product design and software/database development, Brian oversees product initiatives focused on transactional API and batch delivery of consumer identity management solutions, including Infutor’s ID Suite and TCPA compliance solutions. His responsibilities include driving revenue and customer satisfaction through continued focus on product development, feedback, performance and quality. Prior to joining Infutor, Brian was director of development for LSSiDATA.

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