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EMARKETER

One-third of US adults use AI agents for discovery

Article by Peter Clark  |  Sep 10, 2025
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One-third of US adults use AI agents for discovery
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Artificial Intelligence (AI)
United States
One-Third of US Adults Use AI Agents for Brand Discovery at Least Regularly
E-Mail ChartDownload

Key stat: 33% of US adults now use personal AI agents either regularly or frequently to discover or interact with brands, according to July 2025 data from Cordial and Dynata.

Beyond the chart:

  • Almost 4 in 10 (38%) consumers are most comfortable delegating language translation to AI agents, more than personalized shopping recommendations (21%) and decision-making support (17%), according to a February survey from Auth0.
  • Post-purchase, 71% of consumers are most interested in using AI agents to answer questions for faster customer service, per a December 2024 survey from Salesforce.

Use this chart: Marketers can use this chart to rethink their top-of-funnel strategy. They can optimize brand visibility within AI ecosystems, feed AI agents with structured product data and conversational hooks, and treat AI as the new search bar by prioritizing clear, AI-friendly content.

Related EMARKETER reports:

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