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Omnicom streamlines influencer marketing under single global brand, Creo

Article by Jeremy Goldman  |  Apr 21, 2025
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Omnicom streamlines influencer marketing under single global brand, Creo
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Topics
Influencer Marketing
Social Commerce
United States

The news: Omnicom Media Group (OMG) has consolidated its global influencer marketing efforts under a single brand, Creo, signaling a broader shift toward treating creators as a core media channel rather than an auxiliary marketing tactic.

  • Launched in 2022 as a full-service US agency, Creo will now operate globally, unifying talent, tools, and technology across OMG to enhance creator discovery, campaign planning, and measurable outcomes.
  • Creo is tapping into Omnicom’s Omni platform for its new AI-powered tools: the Creator Briefing Tool (powered by Google Gemini), the Creo Influencer Agent (which identifies influencers aligned with brand and cultural trends), and the Omni Creator Performance Predictor (which uses a Meta API to forecast content performance when boosted).

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