The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth has reopened opportunities for many D2Cs. Even established brands have realized that developing their own D2C strategies is imperative.

But it’s the strongest brands that are recognizing the D2C movement for what it is—a massive value-creation opportunity. Nike is a prime example, leaning heavily into its Consumer Direct strategy. By the end of 2020, D2C sales will account for 33.1% of Nike’s revenues.

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