For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.
Is the shine off nonfungible tokens (NFTs)? As of May, just 2% of US adults surveyed have invested in NFTs and like them, while another 4% have invested but aren’t happy about it. The 64% majority said they have no investment or interest in these assets, up from 56% in October 2021.
Beyond the chart: A few weeks after this survey, cryptocurrency and NFT prices crashed. On Tuesday, the price of the cheapest NFT in the ever-popular Bored Ape Yacht Club collection fell below $100,000 for the first time since April 2021.
But some blockchain companies see this as a turning point, where NFTs no longer serve as financial investments, but rather foster a sense of community for owners—and drive loyalty for brands—through exclusive benefits. As the number of NFT skeptics grows, though, it’ll likely take more than a few perks to sway them.