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Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic

Article by Alicia Phaneuf  |  Aug 10, 2020
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Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic
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Digital Shoppers & Buyers
United States

Social distancing and stay-at-home measures have upended the shopping habits of US consumers across generations, including older cohorts. In May 2020 data from CouponFollow, nearly half of US boomer internet users said they increased their digital spending since the coronavirus pandemic.

US Internet Users Who Have Increased vs. Decreased Their Digital Spending Since the Coronavirus Pandemic, by Generation, May 2020 (% of respondents in each group)
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And while boomers typically lag in digital technology adoption compared with younger generations––preferring to only adopt digital tools that are clearly useful––the desire for interaction during the pandemic has motivated their increased digital usage, according to eMarketer principal analyst at Insider Intelligence Mark Dolliver.

 

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Roku reports strong Q2 earnings as CTV continues to outpace the overall ad market

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

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