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Armed with new attitudes and emerging technologies, B2B marketers are now on the heels of their business-to-consumer (B2C) counterparts.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.

Watch this webinar and learn how to:

• Create outsize brand awareness with the right audience—and a personalized customer experience that will keep them coming back
• Achieve stunning results with social, chat, and over-the-top (OTT) strategies
• Drive long-term revenue growth with new B2C-like plays you can put into action today

Presenter:

Justin Keller is vice president, marketing at Terminus. Justin is a bold, data-driven and award-winning marketing leader with 16 years of experience building brands and marketing programs that people love. From early-stage startups to established mid-cap companies, Justin has experience working cross-functionally, leading virtual teams, and integrating sales, marketing, operations, and customer success. He is a thought leader and public speaker on the topics of branding, digital marketing, and account-based marketing (ABM).

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.