The data: Software provider Redpoint Global’s latest survey reveals US health consumers are still calling out for their healthcare providers to offer digital, more personalized experiences.
Digging deeper into the data: US healthcare consumers will select a provider based on how well they meet their desire for digital, personalized experiences.
And consumers don't just want digital communication—it has to be relevant, timely, and fruitful.
The bigger picture: Healthcare incumbents still lag on offering strong digital experiences.
What’s at stake? Consumers are growing less loyal to their providers and more open to shopping around for healthcare services, and nontraditional/digital health companies are meeting healthcare consumers’ demands.
For example, CVS Health launched a virtual primary care solution, Aetna Virtual Primary Care, which offers consumers the convenience of hybrid in-person and virtual care and a continuous relationship with their preferred provider.
In another example, Teladoc ranked first in consumer satisfaction and number one among D2C telehealth providers per JD Power’s 2021 Telehealth study.