Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Mexico’s TikTok user base more than tripled in 2020

For the first time, we have published our TikTok user forecast for Mexico, one of the hardest-hit countries by the pandemic. As people there stayed home more in 2020, many turned to the internet for entertainment, and the number of monthly TikTok users surged 222.5% year over year, according to our estimates.

The short-video app’s monthly user base jumped from 4.6 million in 2019 to 15.0 million in 2020. Further, the share of internet users who use the platform at least once per month grew from 5.9% to 18.7% in that time frame.

TikTok became available in Mexico in 2018, and the platform’s low penetration before the pandemic meant it was ripe for growth. In fact, by this measure, TikTok has already overtaken Snapchat, which had a 14.8% penetrate rate among internet users and 11.8 million monthly users last year.

Even after such rapid adoption last year, TikTok will continue to grow in Mexico through the end of our forecast period in 2025. Much of the excitement around the platform stems from its influencers, who create new trends and challenges for teens and young adults to enjoy. As more users join TikTok, the number of content creators will multiply, which in turn will generate more viral content to attract even more users.

We expect that by the end of this year, the number of monthly TikTok users in the country will increase by 14.1% to 17.1 million.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account