Executive Summary

The media and entertainment industries are nearly done with the first phases of their direct-to-consumer (D2C) revolutions. But differences in distribution dynamics will temper ad spending growth for media more than for entertainment.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How much will these two industries spend on advertising in 2022?
2. Where will those budgets go?
3. What’s driving each category’s approach to spending?

WHAT’S IN THIS REPORT? Our forecast for US digital ad spending by the media and entertainment industries, as well as projections around the key drivers of those investments.

KEY STAT: In 2022, US digital ad spending in entertainment will be more than double what it was in 2019.